Student team wins 2nd at AAF
By:
April 20, 2009
MSU students won second place at the American Advertising Federation (AAF) National Student Advertising Competition on Friday.
There are 35 students on the MSU AAF team. Of that group, the five students who presented at the competition were Shannon Sytsma (AAF president), Lauren Niebauer, Erik Meath, Nate Erickson, and Nina Altadonna.
Faculty advisor David Regan said, "I was so very proud of how our five-person presentation team performed as well as the entire class. They were clapping and wishing other schools "good luck" and "best wishes" all the time. They are an incredible group that truly worked together as a team this past school year!"
18 teams were at the district competition from universities in Michigan, Illinois and Indiana. The teams created a campaign for Century Council, a non-profit trying to combat binge drinking on college campuses.
Sytsma said the competition was very close.
"Our team has spent the entire year working on this campaign, with a lot of long hours on nights and weekends. We missed first place by 1.7 points, which is really close on a 100-point scale,"
Systma said last year MSU won third place for their AOL Instant Messenger campaign, and two years ago MSU won second place for the Coca-Cola campaign.
"I feel very lucky that we are a part of the advertising program here in CAS. The faculty and department have been so supportive every step of the way, and we thank them for that," she said.
